We all know that your customers are on Google, and you may already be using Google Ads, but are you doing it well? IBC ads dynamically pull through important information, such as make, model, price and dealership location into Google Ad templates based on what vehicles you have in stock. This means that if a person performs a Google search for a “2015 Ford Focus” in your local area, and you have that vehicle in stock, your ads will appear in their search.

You’ve already got lots of people looking at the inventory on your website, so why not retarget them with Facebook Ads? Like our Google Ads, Facebook DPA are linked with your inventory, and pull through the relevant details of your vehicles, such as the image, make and model, to automatically generate carousel ads based on what vehicles a user is likely to be most interested in. DPA not only retargets to previous website visitors, it also targets lookalike audiences who are likely to be interested in your vehicles, based on the previous website visitors.

Ultimately, Automated Inventory Ads are designed to sell more cars. With powerful targeting methods, your inventory has the power to generate leads and sales.

In case we haven’t quite sold you yet, here’s a breakdown of the benefits you will receive with Automated Inventory Ads.