This new ‘normal’ brings a new opportunity for dealers to streamline their marketing efforts into digital adverts to reach a wider audience with the added benefits of tracking – so as a dealer, you know if the dollars you are spending on advertising are delivering results. However, knowing what type of digital ad to use, whether you’ve been utilising digital advertising for a while or are just starting to include it into your...
Introducing Facebook’s Automotive Inventory Ads for your Vehicle Inventory. Show the right car to the right car buyer. If you are keeping up with the latest in vehicle digital retailing, you probably already know or have heard about Facebook’s Automotive Inventory Ads (or Facebook AIA) for your vehicle inventory. You probably also have a plethora of questions about what Automotive Inventory Ads are exactly and how they can help you in selling more cars. Well…...
Oh, EOFY. No matter what industry you work for, the end of financial year always comes with a certain degree of urgency to get things done to conclude the year on a strong note to best prepare for the next! Through this typically chaotic few months in automotive, the drive to sell as much vehicle stock as possible is at an all-time high. Build awareness, reconnect with lost leads, drive quality leads and advertise your...
Warning – This list contains no platforms that charge you per lead…if you’re still into that In 2018, 88% of Australian’s actively used the Internet, which is a huge amount in itself but when you consider that on average we’re online for over 5 hours every day, that’s a whole a lot of eyeballs to reach. The reason I’ve brought up these statistics isn’t just to sound clever or to help you understand where all...
As an avid Google Searcher, Google My Business is a very good friend of mine. Think about how many times you yourself have “googled” for opening hours, or to quickly find the number for a local restaurant to book a table. Did you ever enter their website? Or was the information just there? Brilliant, right! From a business perspective, Google My Business is a free and easy-to-use tool that helps local people find your business...
Hint: It’s not just about branded merch I know what you’re thinking – ‘a digital marketing agency writing a blog about why you should work with a digital agency. Surely not?’ Hear us out, it’s not how it seems. We really are just trying to plead the case for all good agencies. This is a smoke and mirrors free zone. Before we jump into the actual perks of a digital agency, let’s take a look...
