The Digital Guide


SEO Explained & Why You Should Care

March 28, 2019

We all share a common goal. We want our website to appear on the first page of a customer’s Google search results. Yes, you can pay to have ads appear at the top of Google search results with Google Ads, however, if you want long-term success online, then the answer is SEO! I’m sure you’ve heard of SEO, but let’s clear up what it really means: Search Engine Optimisation (SEO) is the practice of making...

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4 Digital Advertising Channels Your Dealership Needs

February 22, 2019

Warning – This list contains no platforms that charge you per lead…if you’re still into that In 2018, 88% of Australian’s actively used the Internet, which is a huge amount in itself but when you consider that on average we’re online for over 5 hours every day, that’s a whole a lot of eyeballs to reach. The reason I’ve brought up these statistics isn’t just to sound clever or to help you understand where all...

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Google My Business Tips For Car Dealers

February 13, 2019

As an avid Google Searcher, Google My Business is a very good friend of mine. Think about how many times you yourself have “googled” for opening hours, or to quickly find the number for a local restaurant to book a table. Did you ever enter their website? Or was the information just there? Brilliant, right! From a business perspective, Google My Business is a free and easy-to-use tool that helps local people find your business...

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Perks Of Working With A Digital Agency

January 31, 2019

Hint: It’s not just about branded merch I know what you’re thinking – ‘a digital marketing agency writing a blog about why you should work with a digital agency. Surely not?’ Hear us out, it’s not how it seems. We really are just trying to plead the case for all good agencies. This is a smoke and mirrors free zone. Before we jump into the actual perks of a digital agency, let’s take a look...

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Drive Website Traffic With Dynamic Facebook Ads | Case Study 

January 23, 2019

Putting your vehicles in front of the right people and capturing high quality leads is the ultimate end game. However, as many of you know, it’s not that simple. When you throw in your friendly neighbourhood competitors and everchanging paths to purchase, advertising your vehicles and seeing positive return on your investment is an on-going battle. To expand on your current digital marketing strategy, or get your foot in the door, social platforms such as...

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Introducing Digipurple

January 15, 2019

Your dealership’s new digital advertising agency The importance of your dealership’s online presence is increasingly vital but as many Dealer Principals and Marketing Managers know, this can often be a bumpy road. Automotive advertising has changed more in the past 5 years than the previous 30, and with this increased reliance on the internet a whole new set of challenges and opportunities have emerged. With this, we’re so excited to introduce Digipurple! Designed to provide...

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