The Digital Guide

Choosing the best type of digital ad during COVID times

August 20, 2020

    This new ‘normal’ brings a new opportunity for dealers to streamline their marketing efforts into digital adverts to reach a wider audience with the added benefits of tracking – so as a dealer, you know if the dollars you are spending on advertising are delivering results. However, knowing what type of digital ad to use, whether you’ve been utilising digital advertising for a while or are just starting to include it into your...

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Automotive Inventory Ads

October 24, 2019

Introducing Facebook’s Automotive Inventory Ads for your Vehicle Inventory. Show the right car to the right car buyer. If you are keeping up with the latest in vehicle digital retailing, you probably already know or have heard about Facebook’s Automotive Inventory Ads (or Facebook AIA) for your vehicle inventory. You probably also have a plethora of questions about what Automotive Inventory Ads are exactly and how they can help you in selling more cars. Well…...

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3 Tactics That Will Help You Sell Cars Faster This EOFY

June 5, 2019

Oh, EOFY. No matter what industry you work for, the end of financial year always comes with a certain degree of urgency to get things done to conclude the year on a strong note to best prepare for the next! Through this typically chaotic few months in automotive, the drive to sell as much vehicle stock as possible is at an all-time high. Build awareness, reconnect with lost leads, drive quality leads and advertise your...

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Digipurple: helping dealers to make sales

May 14, 2019

Dealer websites no longer the bridesmaids as digital agencies tap into powerful audiences.   Article by John Mellor, Published on Go Auto News Premium on 14 May 2019. To read this article on Go Auto News Premium, please click here.

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Digipurple’s ‘unfair advantage’

May 14, 2019

Digital agency leverages off Dealer Solutions’ management of dealer websites and inventory feeds.   Article by John Mellor, Published on Go Auto News Premium on 14 May 2019. To read this article on Go Auto News Premium, please click here.

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SEO Explained & Why You Should Care

March 28, 2019

We all share a common goal. We want our website to appear on the first page of a customer’s Google search results. Yes, you can pay to have ads appear at the top of Google search results with Google Ads, however, if you want long-term success online, then the answer is SEO! I’m sure you’ve heard of SEO, but let’s clear up what it really means: Search Engine Optimisation (SEO) is the practice of making...

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4 Digital Advertising Channels Your Dealership Needs

February 22, 2019

Warning – This list contains no platforms that charge you per lead…if you’re still into that In 2018, 88% of Australian’s actively used the Internet, which is a huge amount in itself but when you consider that on average we’re online for over 5 hours every day, that’s a whole a lot of eyeballs to reach. The reason I’ve brought up these statistics isn’t just to sound clever or to help you understand where all...

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Google My Business Tips For Car Dealers

February 13, 2019

As an avid Google Searcher, Google My Business is a very good friend of mine. Think about how many times you yourself have “googled” for opening hours, or to quickly find the number for a local restaurant to book a table. Did you ever enter their website? Or was the information just there? Brilliant, right! From a business perspective, Google My Business is a free and easy-to-use tool that helps local people find your business...

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Cox starts advertising agency for dealers

February 4, 2019

Digipurple services designed to drive leads directly to dealers via their own online listings.   Article by John Mellor, Published on Go Auto News Premium on 4 February 2019. To read this article on Go Auto News Premium, please click here.

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Perks Of Working With A Digital Agency

January 31, 2019

Hint: It’s not just about branded merch I know what you’re thinking – ‘a digital marketing agency writing a blog about why you should work with a digital agency. Surely not?’ Hear us out, it’s not how it seems. We really are just trying to plead the case for all good agencies. This is a smoke and mirrors free zone. Before we jump into the actual perks of a digital agency, let’s take a look...

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