Why Digipurple?

We believe you should see ROI in every advertising dollar spent – That’s why we have invested in the best-in-class technology to drive leads to your business.

We know digital and we know automotive. We look at every aspect of your business to develop a holistic lead generation strategy. When you partner with us, we will provide a well-rounded advertising strategy to help your dealership perform online, by increasing vehicle detail page views, quality of visits and most importantly website leads.

Backed by Dealer Solutions, powered by Cox Automotive

We are backed by Dealer Solutions, one of Australia’s largest automotive inventory data aggregators. This strong partnership allows us to be uniquely positioned to power traffic to the vehicles on your website with our digital advertising products. This partnership also means that you have access to Dealer Solutions photography and websites designed specifically to sell cars – The end result: You have a complete online strategy with one automotive expert.

Why digital advertising is so critical?

Studies conducted in the U.S have shown that 70% of car buyers don’t know exactly what they want at the start of their shopping process.

Dealers who invest only in paid search or only in third-party advertising miss out on the opportunity to influence the decisions of those shoppers who haven’t fully decided what they want to purchase yet. The majority of car buyers can be influenced if they’re reached early enough on!

This is why Automated Inventory Advertising is so critical: it gives you the chance to affect local interest for your vehicle inventory while the customer is still deciding.

Fill out the form below to start a no-obligation chat about the digital health of your automotive business.